Cindi Boudreaux
Marketing & Creative Staffing Executive | Trusted Partner of Fortune 500 Marketing Leaders | Content, Editorial & Design Solutions Consultant | Expert Curator of Speakers for High-Impact Conferences & Thought Leadership
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On my first Ask the Expert segment for the National Business Development Association (NBDA), I had a very insightful conversation with Richard Byrd from ! In our conversation, Richard talked about the essentials of content marketing and thought leadership, the importance of looking at the full campaign, integrating various marketing strategies, and considering what you are trying to achieve for optimal success. "All of it works, but it has to all work together. Think about your campaign end to end." The full conversation is worth a watch: https://lnkd.in/gvJQvxDv#contentmarketing #thoughtleadership #salesandmarketing #geadgeneration #NBDA #expertinterview
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Transcript
Content marketing is been big for us and thought leadership and content is big for us. And so all of that is digital marketing enabled and I think one of the things. That. Because a lot of people ask me what works the best when it comes to marketing and generating all that stuff. And I think the thing I always like to say is all of it, it all works, but it has to all work together. You have to think about it and, and think about that campaign, what you're trying to achieve.
Richard Byrd
Fractional CMO & President at BlueByrd Strategic Sales & Marketing
2mo
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Thanks for the great conversation, Cindi Boudreaux. It is always so fun chatting with you,
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Catherine Brown
Super Connector* Referral Group Builder* Business Development Expert* Created the Good Humans Growth Network™ *Teaching you to sell more w/out sleaze or cheese* B2B Referral Trainer
2mo
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I found this conversation really helpful to think about the WHOLE process from marketing/business development through rest of stages of a sales process. What Richard Byrd has come to know and now how he helps companies is a great, compelling story. thanks for doing this interview Cindi Boudreaux!
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Jacqueline Vera Ducharne (Jacqui)
2mo
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Great conversation, love to see you both collaborating!!
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